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To improve your likely hood of being found by customers and visitors online, you need to improve your SEO. This helps drive targeted leads (referring doctors and patients to your site). SEO can be developed via localization –which involves adding the addresses of your practice on your web pages. You will also boost SEO when you create original content for your blog and site and add links from other sites. Offering guest blogs on other physicians’ websites and commenting on social platform posts can also direct more traffic to your website.